Just a bit of background for those of you who are wondering what this is about:
"The theme of Lent is spiritual preparation for Easter symbolized by the three spiritual disciplines of prayer, fasting, and almsgiving. These are disciplines that are to be done with intentionality rather than in a perfunctory or ritualistic manner.
The spiritual preparation of Lent has a special aim-entering into the death of Jesus so that the resurrection to new life may be a truly physical experience, not just an intellectual meditation.
The three disciplines, which a Christian may engage in all year long, are to be intensified during Lent...Through self denial the Christian pilgrim enters into the suffering of Jesus and prepares for the resurrection." - Robert E. Webber
Ash Wednesday recommended readings: Matthew 6:1-6, 16-21 Teaching on Charity, prayer and fasting